FINDING YOUR NICHE I had once heard that you could compare photography like going to the doctor. If you had allergies would you go to a general practice doctor or an allergy specialist? The same goes with photography, wouldn’t you rather go to someone who specializes? Once you have defined your photography niche, you will have a much better understanding …
Facebook Ads for Small Business
Where do I create an ad on Facebook? You can create an ad from your business page. You can also “boost a post” from your timeline. It seems though there are more options for market targeting by creating an ad from your personal Facebook page. You can find this “create an ad” button in the sidebar of your …
What Do Those Numbers Mean?! Facebook Insights
As entrepreneurs, we know the importance of promoting our businesses on social media. We have read all the books, attended the webinars and designed our social media marketing plan. GO US! But… what happens when you do all of that yet you don’t understand your analytics. How are you going to adjust your strategy? Facebook in particular often leaves people …
10 Super Easy Tips for Growing Your Business on Twitter
You’ve launched your Twitter channel for growing your business…now what? Get creative! In this follow up blog post to getting started on Twitter, I’m going to list some Twitter basics to help you think about how you could use Twitter for a valuable marketing channel for growing your business. Let’s start conjuring the creative juices by considering the Kogi Korean …
WOW Social Media Marketing that You Can Do!
WOW social media marketing strategies that you can do from Raleigh small business owner, Jill Markijohn. To learn something new, you need to ask questions and be unafraid of making mistakes. When I was a teacher, this is what I hoped to instill in my students so they could learn – and love to learn. This is what I did …
7 Day (Photo) Challenge
I struggle with being present with my family. My attention can be focused too heavily on my photography business that I miss great moments with both my husband and my son. My fear is that my son will grow up watching me with a phone in my hand and my eyes glued to a computer screen. This past holiday season …