Raleigh Small Business Women

The Significance of Public Perceptions | You Are What You Seem

No matter your profession, a company’s public persona has potential to reel in target customers or repel them. In other words, you truly are what you seem. So how do companies and the women who own them use public image to positively influence key audiences? Join Stephanie Llorente, owner of Prep Communications, June 15 at 10:00am to find out!

During this session, we will:

  • Explore the significance of public perception and its relevance to your company’s success
  • Review successful case studies and understand how to apply best practices
  • Establish tangible ways to tweak or amplify your current public image
  • Discuss the significance of influencers in your business space and their agendas

In addition to a few fun giveaways, this session will also allow time at the end for attendees to work with one another to provide useful feedback, identify industry influencers, and develop actionable steps that lead to positive customer experiences.


Stephanie Llorente, Prep CommunicationsStephanie Llorente is the owner of Prep Communications, a consultancy that uses strategic communications to build, maintain and defend organizational reputations to meet client goals. Her company partners with organizations of all sizes that desire to increase their level of communications readiness and mitigate business risk by communicating effectively with audiences that matter to them.

Prior to founding Prep, Stephanie managed the corporate reputation for Butterball where she spent nearly eight years in roles of increasing responsibility and served most recently as the company’s public relations manager. In that role, she held responsibility for all corporate and crisis communication initiatives. Before Stephanie became a turkey expert, she logged many hours in PR agency settings on behalf of health care, technology, nonprofit and real estate development clients at Capstrat and PR Street.

A native of North Carolina, Stephanie is involved with multiple nonprofits. She is currently a member of the Public Relations Society of America and serves as immediate past president of the Raleigh Public Relations Society. She is also the vice president for Harbor Reins, a nonprofit providing free mental health services to veterans.

Stephanie earned her bachelor’s degree in communications with a concentration in public relations from North Carolina State University.

Thursday, June 15, 10:00am
Hope Community Church, Apex Campus
2080 E Williams St, Apex

$24, $20 for Vend Raleigh Directory Members 

Join the Vend Raleigh Directory here and promote your business with us and receive discounts for all events.

* This is professional event. Mompreneurs, please find childcare. Registration fees are nonrefundable.

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Cary Heise
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