Hello! My name is Marilyn and I am the owner and photographer of EMBR Bliss Photography, Inc. I started this company over 4 years ago and it has been a great experience learning experience.
What I ‘ve learned from my photography business:
Keep yourself fresh in the minds of your clients
Not only are you going to give them a great experience during their photo session, you also want them to come back. I believe in having a strong client database where you keep their information like, special dates and details. Most importantly their email address. In these days of Facebook, Instagram and now Snapchat people still open and read their emails. Sending your client, a monthly or quarterly newsletter of what you have been up to is important. You can share upcoming events, specials and share new photo shoot locations. You would be surprised how many clients will love your emails.
Keep your website updated
You want your target audience to see your latest works of art. Always update your photos on your website. I believe that you should update your website every 6 months to a year and delete photos that do not represent the photographer you are today. When a potential customer visits your website they stay on your website for about 26 seconds. So, we have to make sure they see your best work during their visit.
Manage your time
To be honest I am an old-fashioned paper and pencil girl. I do use my google calendar but I have purchased a huge calendar that comes with me everywhere I go, even on long road trips. It is good to take some time during the day, morning, noon or evening, to schedule and plan the next day even the following week. That way you know what you have time for especially if you have family that you need to take care off. Family time if very precious to me so it is good to plan an conquer.
Last, Have fun!
Remember to take a breath and congratulate yourself on how far you have come. Whether you just started or have been in business for many years. Do not be so hard on yourself and allow yourself to be human. I try to take one day a week and take some time for myself. I eat my favorite food and watch a Hallmark movie. Yes, I love those cheesy Hallmark movies.
Love yourself, treat yourself kindly and congratulate yourself.
You can rely on me to take beautiful photographs to fill your home with and share with loved ones. At EMBR Bliss Photography, Inc., I cater to Portrait/Lifestyle photography for Families, Senior Portraits, Maternity, Newborns and Engagements.
Looking for a professional group for women leading small businesses? Join us for Illuminate, Vend Raleigh’s annual conference on Thursday, October 4th.
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- What I’ve Learned From My Photography Business - September 24, 2018